Category Archives: EuroFiles

Chella Ramanan is our European Correspondent. In her EuroFiles column, the super-sleuth will let us know what’s going on in Europe and the industry in general.

Can I Get An Amen!

Games PR is a tricky business and with evermore games vying for attention it's not set to get any easier. As the competition heats up and publishers have more to lose with each passing year, games PR reps are feeling the pressure. I suppose we could argue that the industry has become a victim of its own success. As we creep closer and closer towards the mainstream, the less sway originality holds against a key license. Publishers are chasing the mighty buck and that means sequels, crappy licenses and cheap movie tie-ins. Why pour money into the PR for Rez … Continue reading Can I Get An Amen!

Ninty Growing Up?

Now Nintendo is not usually a name that conjures up thoughts of rage, frustration and disappointment. No, Nintendo (or Ninty if you're feeling all sentimental) is a name that is synonymous with cute, colourful, back to the halcyon days of childhood, type thoughts – fun for all the family and all that sort of thing. Plus they have a blindly loyal fanbase, which is something to be proud of, I guess, slavering and fawning aside. Fed up of playing catch-up with Microsoft and Sony, Nintendo are having a change of tack lately by trying to give themselves a more adult … Continue reading Ninty Growing Up?

The Unfinished Game Curse

It's something that haunts us all, preying on the mind like a disease. On the outside, the world sees a happy, accomplished gamer, whilst inside fear, doubt and bitterness takes hold. Like a modern day Dorian Gray, only the portrait in the attic reveals the true torment we gamers feel over the unfinished game. We've all got them lurking under the telly, silently taunting us. Unfinished games are not necessarily a poor reflection of your gaming prowess, just a fact of life. There are many reasons why a game slips from the "currently being played" list to the "unfinished games" … Continue reading The Unfinished Game Curse

Holding The Fort

Whilst the rest of the industry gets itself into a flap over E3, I'll be holding the fort over here in London. Once again it falls on me to ask the bigger questions and ponder the deeper riddles facing the gaming community today. Like, is there going to be an Ico 2? Rumors have been circulating and I have to say my interest has been piqued. Word on the street (well, okay, the forums, so not quite street, more like bedrooms, but they're on streets right!?) is that movements in Japan could signal the development of Ico 2. It all … Continue reading Holding The Fort

The E3 Lull

It's the pre-E3 lull. That dreaded time when nothing happens because everyone in the industry is too busy perfecting their poker faces and keeping their cards close to their chests. And us poor old journos are left twiddling our thumbs, apart from the preliminary E3 line-up press releases. However, one gaming giant is keeping the rumour mills turning. I am of course talking about our old friend Sega. The home of Sonic has currently got more merger offers on the table than you can shake a proverbial stick at. Sammy, Namco, EA and Microsoft have all been mentioned and this … Continue reading The E3 Lull

GBA Heaven!

March 28th came and a small silver box arrived on my desk"boy was that a good day! I opened my box and brandished my brand spanking new GBA SP aloft, Zelda style. I didn't get a cool "brrring" noise like Link does though. People in the office gasped and cooed at the tiny, gaming wonder. "It's so smaaaaall," they whispered in awe-struck amazement. Admittedly my office consists of a bunch of PR girls who's worlds revolve around ER and Friends, so handheld gaming is not top of their agenda, or gaming in any form for that matter {sigh}. But, that … Continue reading GBA Heaven!

All Together Now

This week Playmates I am going to try and bring you some good news – instead of my usual grumbling. ELSPA, the European trade body for the games industry has called for the industry to pull together in the face of negative media coverage. And who are we to argue? And ELSPA spaketh unto the gaming community: Thou must resist the temptation to bad-mouth the industry at every turn. Thou wilst not keep good news to thyself, but spread the word and the glory of gaming to all. Development trade body, TIGA, spoke out from the crowd: Bah! Developers have … Continue reading All Together Now

Topsy-turvy With Chella

I go on holiday for a couple of weeks and the world of gaming goes flip upside down. It's all gone topsy-turvy I tells ya. For months now, the games industry has been torn between juvenile anticipation and a curtailing sense of maturity. Nobody was fooled by the UK publications that chose to condemn a certain game for its blatant exploitation of the female form. I am of course talking about DOA Extreme Beach Volleyball. Where those journos got their new-found integrity remains a mystery to this day. Of course they've lost it down the back of the sofa again, … Continue reading Topsy-turvy With Chella

Pick Your Poison

The world of gaming is always a roller-coaster ride of emotion and this week is no exception. In the same week games have been praised and condemned in equal measure here in old Blighty. (that's slang for England for all you US readers) We all get spat out of the other end of the Christmas holidays, bleary-eyed and throbby-headed, but this year the New Year revelries were somewhat marred in the UK. On New Year's Eve two teenage girls were killed after being shot on a night out in Birmingham. Needless to say the country was shocked. The media was … Continue reading Pick Your Poison

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