PopCap Opens New Plants Vs. Zombies Online Store

PopCap Games, maker of some of the world’s most popular video game franchises and a division of EA, today announced the launch of the new Plants vs. Zombies online store, featuring hard-to-find and unique merchandise based on the hit game. The new retail site is live now at PvZStore.com. PopCap has partnered with Treehouse Brand Stores to create a unique, one-stop shopping destination for fans of PopCap’s multi-million unit selling game. The store will ship exclusive, high-quality products from both the United States and the UK, providing PopCap fans around the world access to a wide variety of Plants vs. … Continue reading PopCap Opens New Plants Vs. Zombies Online Store

PopCap Games To Get Figures, Sleepwear, Other Merchandise

PopCap Games, maker of some of the world’s most popular video game franchises, today announced it has finalized a number of licensing deals that expand its blockbuster properties beyond the digital realm into new formats, mediums and products for the first time in the company’s twelve year history. PopCap’s first brand licensing agreements have been signed with Trends International, Bioworld Merchandising, Funko, MjC International, Jazwares and Walls360. The first products from PopCap’s partners will begin appearing this spring and will be based on the company’s global hit franchise Plants vs. Zombies, with plans to bring Bejeweled and other franchises to … Continue reading PopCap Games To Get Figures, Sleepwear, Other Merchandise

PopCap Survey Finds Huge Social Games Growth

PopCap Games, maker of some of the world’s most popular video games, today unveiled the results of a survey updating a 2010 report targeting social gamers in the U.S. and U.K. The survey found that 118.5 million people now play social games at least once a week, up 71%. Among other results in the new survey, players are now significantly more likely to spend real-world money to buy content within social games, with 31 million players having purchased in-game currency, up 86 percent. The full report, conducted by Information Solutions Group is available for download at http://www.infosolutionsgroup.com/pdfs/2011_PopCap_Social_Gaming_Research_Results.pdf The report examines … Continue reading PopCap Survey Finds Huge Social Games Growth

PopCap Aquires ZipZapPlay

PopCap Games announced that it has signed an agreement to acquire ZipZapPlay, a social games company based in San Francisco, California. With the acquisition, PopCap increases its Facebook games lineup, establishes a social studio in Silicon Valley, and positions itself for further growth and continued success in one of the hottest digital games categories. Financial terms of the acquisition were not disclosed. ZipZapPlay is a venture-backed social games startup with seventeen employees including founders Curt Bererton (CEO) and Mathilde Pignol (CCO), who will continue to direct game design and development at the San Francisco studio. ZipZapPlay’s previous titles include Baking … Continue reading PopCap Aquires ZipZapPlay