Xsolla Partners With Mazooma To Increase Game Payment Conversion Rates

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Xsolla, a leading provider of localized in-game payment solutions for global reach, today announced that it has partnered with Mazooma, the first real-time U.S. online banking payment system for e-Commerce purchases. Currently supporting 75% of all consumer accounts in the U.S., Mazooma enables consumers to securely pay for online purchases directly from their online bank account. Xsolla specializes in MMO, social, mobile and casual games monetization.

The partnership with Mazooma will help Xsolla’s gaming publishers, enabling them to offer their players the option to pay for virtual currency safely and easily with funds from their online banking account. This new payment option reduces the number of clicks required from players, which will in turn increase the publisher’s payment conversion rate and increase their revenue.

Xsolla will now offer Mazooma as a payment option for gaming publishers, who can simply select Mazooma within their Personal Account with Xsolla’s PayStation and new Direct Payment service.

Xsolla’s partnership with Mazooma will benefit players looking to buy virtual currency by offering a safe and convenient way to pay using their bank account. If the player has an online banking account with a participating bank, he/she can use the service to pay for virtual goods through Xsolla. With Mazooma and Xsolla, players do not have to reveal their credit card information and other personal data to online merchants.

"Xsolla is known for bringing the most effective payment options available for the gaming industry by simplifying the payment process, making it as easy and effective as possible.

The alliance with Mazooma will help our partners by allowing them to offer a payment option to their players that does not require a credit card. With Mazooma, players can pay for in-game currency much more conveniently- It’s a simple and convenient way for the player to pay, which will help our gaming partners to increase their payment conversion rate," stated Albert Donahue, VP of Xsolla.

Mazooma works similar to Online Bill Pay – users simply select Mazooma as their payment option, sign up or sign in to their Mazooma account, and approve the purchase by logging into their bank account with the same user ID and password that they use for online banking. No-pre-registration is required; users can sign up during their first transaction. There is no need for the player to enter in their credit card information or other sensitive personal data to the merchant, either. After entering their user ID and password and approving the purchase, the payment is complete.

"This partnership with Xsolla brings Mazooma’s secure online bank payment option to one of the key players in the online gaming industry," stated Wilson Lee, President of Mazooma. "Xsolla’s leading in-game monetization service can now provide gaming publishers with a more cost-effective and easy way for their players to pay for virtual currency."

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