Amid slumping sales, THQ had quietly killed the Red Faction series. Sales for Red Faction: Armageddon have been lackluster despite an unprecedented marketing campaign that included an original movie on the sci-fi channel, leading to a decline of THQ stock prices.
THQ reported a net loss of $38.4 million, or 56 cents per share in the April-June period, compared with a loss of $30.1 million, or 44 cents per share, in the same period a year earlier.
The news seems pretty bleak for THQ, given the poor reviews and sales for Homefront, their other big title to come out recently. The company used to make money on its World War II games like Company of Heroes, but none of them have been released in a while.
While THQ tries to regain its stride, we know that Red Faction won’t be one of the titles marching forward.This is sad news for sure, but THQ has been dropping the ball big time lately. Look at the hype they poured into Homefront, which was a pretty dull shooter that played like a poor copy of Halflife 2. The company is spending big bucks in marketing these titles, but spending it in stupid ways. Instead of the sci-fi channel and big events like the red balloon disaster, they should market to their core audience. And another Company of Heroes might help too.