NBA 2K7 Slam Dunks Retail

2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that NBA 2K7, the #1-rated basketball video game series for five-straight years, is the number one selling Xbox 360 video game and entertainment system basketball title for a third straight month; and the number one selling PLAYSTATION 3 computer entertainment system basketball title. Additionally, NBA 2K7 won Best Team Sports Game at the 2006 Spike TV Video Game Awards, confirming the critical recognition that NBA 2K7 is the #1-rated basketball video game.

"We’re proud that gamers have made NBA 2K7 the number one selling next-generation NBA title this fall," said Erik Whiteford, Vice President of Marketing for 2K Sports. "Since its launch in September, NBA 2K7 for the Xbox 360 has steadily increased market share, gaining strong retail support this holiday season."

Through November, NBA 2K7 was the number one selling next-generation NBA title, capturing 55 percent overall market share of the next-generation basketball market. For September, October and November 2006, NBA 2K7 for the Xbox 360 sold 67 percent more units than NBA 2K6 for the Xbox 360 in its first three months last year. NBA 2K7 has also been widely acclaimed by critics. With 114 reviews, estimates NBA 2K7 for the Xbox 360 has scored 85.2 percent overall, making it the highest rated Xbox 360 NBA simulation by a wide margin. Game Informer says NBA 2K7 is "the best basketball title out there," and ESPN The Magazine calls NBA 2K7 "Arguably, the best basketball game ever made."

"Winning gamer choice and critical praise is validation of the hard work of the entire NBA 2K7 development team," said Greg Thomas, President of Visual Concepts, a 2K Sports studio. "At 2K Sports, we listen to our fans and we strive to deliver the deepest sports simulation titles on the market. Based on the strong fan support and critical reception – especially winning the Best Team Sports Game award from the Spike TV Video Game Awards this year – we've proven this is the right approach."

Leave a Reply

Your email address will not be published. Required fields are marked *