Electronic Arts Sponsors Sci-Fi London

SCI-FI-LONDON today announces that Electronic Arts, the world's leading interactive entertainment software company, will be the official games sponsor for this year's SCI-FI-LONDON, the UK's only dedicated science fiction and fantastic film festival which will run from 30 April – 4 May 2008 at the Apollo West End theatre.

As exclusive games sponsor, EA will be showcasing PC and console titles as part of the festival line-up, to include Mass Effect, Command & Conquer 3: Kane's Wrath, Spore and BOOM BLOX, while festival-goers will also get the chance to see a sneak preview of the forthcoming epic space horror game Dead Spaceâ„¢. As well as seeing exclusive trailers for the games before film screenings, there will be opportunities to play them and win merchandise.

Festival Director Louis Savy said: "We are extremely pleased to have secured EA as our key sponsor for this year's SCI-FI-LONDON festival. Their current and upcoming title roster fits perfectly with our programme, which aims to appeal to a variety of science-fiction fans. Visitors to the show will be in for a treat as they get to see and play some of EA's incredibly cinematic and sometimes scary games."

Gary Booker, EA UK Marketing Director, said: "We're excited to be involved for the first time with SCI-FI-LONDON, a key event for the UK's science-fiction film fanbase. Great story-telling isn't limited to the big screen and we'll be at the festival to show that video games offer a fantastic way of telling and interacting with these stories at the same time."

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