Robot Entertainment Hires CPO Ross Borden

Robot Entertainment, the independent game studio behind the critically-acclaimed Hero Academy and the Orcs Must Die! franchise, today announced that Ross Borden has joined the company as Chief Publishing Officer. Borden’s extensive experience significantly bolsters Robot’s publishing capabilities as it looks to release Orcs Must Die! Unchained in 2016.

Borden is a highly analytical product leader with a 15-year track record of success in online gaming and digital entertainment. As Executive Vice President of Publishing at NCsoft, he led teams in brand marketing, sales, business development, PR, and publishing operations for North America and Europe. He managed multiple $100+ million subscription and free to play online games including Guild Wars, Aion, and City of Heroes, for which he led the successful transition from subscription to free to play.

Prior to that he successfully launched many console, PC and handheld games for 3DO and Namco.  Most recently he built and launched the award-winning ScoreStreak real money fantasy sports gaming marketplace for iOS. Borden holds MBA and BA degrees from UCLA.

“When I first met Ross, I immediately knew that he could have a big impact on the long-term success of Robot and our games,” said Robot Entertainment CEO Patrick Hudson. “It’s an exciting time to bring Ross on board as we gear up to release Orcs Must Die! Unchained in 2016.”

“The Robot team is laser focused on providing amazing experiences for its players, and its track record of critically acclaimed games and passionate fans support this,” said Ross Borden. “I’m thrilled to be part of the team and excited to bring our games to fans around the world.”

For the ravenous orc-slayer in all of us, ORCS MUST DIE! UNCHAINED takes the award-winning action tower defense gameplay of the Orcs Must Die! series to murderous new levels. Go it alone, or team with up to four of your blood-thirstiest friends to craft traps, cast spells, smash faces, and murder invading monsters by the millions. Work together to build an impenetrable gauntlet of traps to hack, grind, flatten, gibletize and incinerate your foes, all in defense of our biggest fortresses ever. Or step your armored boots into the PvP Siege arena to pit your own minions against other players in a frantic game of 5v5 minion tug-of-war. Dozens of unique and powerful heroes with deep gameplay options offer a plethora of painfully creative ways to stop orcs in their grimy tracks!

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2 thoughts on “Robot Entertainment Hires CPO Ross Borden”

  1. Oh yeah, that transition to “free to play” was soooo successful for City of Heroes that it shut down a year or so later. :P

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