The casino industry has evolved tremendously from the previous skeuomorphic design of slot machines to the current technology-equipped stations designed in video game-like layout with touchscreens, graphics, and sound effects.
Here is a brief review of how the casino industry has adapted to the current trends and transformed accordingly.
Cashless Casino games
In line with the retail sector, casinos have decided to go cashless and leverage online transactions with contactless modalities.
Aristocrat, the leading casino gaming company, has developed a digital wallet system that lets the players buy loyalty cards in exchange for cash at the cashier cage.
Further, these loyalty cards can be used on the casino floor as money, avoiding contact at multiple points of transfer.
Other options also include a virtual account that is connected with the player’s bank account or credit and debit cards. These are available in mobile apps, which can be used to pay at casinos by scanning a QR code or via secret OTP.
Casinos are also developing exclusive casino wallets that cover the lifetime gaming history of the player with features to add bank accounts for money loading purposes, the modality of accepting coupons, vouchers, and royalty points sponsored by the casino for its regular customers.
With the rise of YouTube and vlogging culture, casinos have gained traction with slot vloggers who video record their experience in different casinos around the world, live stream their gaming time on various stations such as Mega Moolah bonus slot machine, and disclose the nuts and bolts of the casino industry.
YouTube has played a huge role in selling any product, service, or for that matter, exposing a culture with its pros and cons. With such a platform, the tales of casinos have reached places and people where even a single casino does not exist.
These vloggers also reveal the secrets of slot machines by dismantling them from the basics and explaining their technicalities, practical details, working mechanisms, and loopholes.
The gaming industry also promotes these influencers to attract more audiences to its fort and supports them in their working environment.
Gen Z knows it better
You talk about technology and miss Gen Z; that is such an unfair deal. The casino industry is modifying its marketing strategies to attract this young slot of citizens, who can rule every sphere they set their foot on.
Although experience matters a lot in this particular arena, experts at casinos are focusing on developing impartial methods to converge novice players with the legendary ones.
The slot machines are being digitized to make them more engaging and compliant with a tech-savvy generation that has a knack for grasping the peculiarities of any game and quickly executing it to achieve the best results.
Augmented and virtual reality concepts are being aligned with slot machines to strengthen the technological influence of artificial intelligence on gambling games.
Pop Culture and casino saga
Casinos have always powered entertainment as their base while rooting for gambling sessions. ‘Viva Las Vegas,’ ‘The Gamblers’ and ‘Ace of Spades’ are some of the legendary songs with a tint of the casino.
The classic literature is a witness to casinos as some form of royal and luxurious sport. ‘Ocean 11’ and ‘The Inside Story of Six MIT Students Who Took Vegas for Millions’ capture the nitty-gritty of casino culture.
The benefits of this amalgamation are seen when slot machines are designed in consideration of a movie. For instance, the Avengers and Infinity games were highly in demand just after their release in the theatre.
The audience is thrilled to rejuvenate their experience of a movie wrapped with gamification on a casino counter.
Here’s a bonus secret
You may exit the casino after two hours of taking chances on a slot machine; however, that winning sound and visuals on the screen stay in your head for a longer time than you may have expected.
This is a trick played by manufacturers of slot machines who hire psychologists and scientists to innovate sounds, music, aesthetics, color patterns, and graphics which act as triggers for the players to continue the game when in a happy mode and chase this jovial vibe in search of euphoria. Overall, the aim is to enable a smooth user experience.