WildTangent Partners with McDonalds

WildTangent, the leading online game publisher, today announced a marketing alliance with McDonalds to promote its online downloadable games with MONOPOLY Best Chance Game 2.0.at McDonald's, now available at participating McDonald's until supplies last. The promotion offers consumers the same exciting game as previous years plus a new online version to offer winning players with unlimited play of special McDonald's branded versions of top selling WildTangent games including, Polar Bowler, Polar Golfer, Blasterball, and Shooting Stars Pool, rotating throughout the promotion. This McDonald campaign breaks new ground by connecting traditional game play from its restaurants into a rich and immersive branded game experience.

"Online games have emerged as a new mass medium and McDonalds is among an innovative and growing set of blue-chip brands utilizing this rich and interactive platform to create deeper relationships with consumers," said Alex St. John, founder and CEO of WildTangent. "WildTangent's turn-key branded game solutions provides McDonalds with the level of flexibility needed to take advantage of this medium and deliver unique and creative games that are customized for the McDonald's brand."

The WildTangent online game platform, the WebDriverâ„¢ enables the compression and streaming of console quality games to consumers computers over the internet. Its Active Launcherâ„¢ technology ensures dynamic loading of the games, eliminating the long install time usually associated with video games.

Consumers will now have a one in two chance of winning one of 12.5 million WildTangent online games made available to consumers by accessing a code located on the back of MONOPOLY game pieces, logging on to the MONOPOLY promotional web page at www.playatmcd.com. Players just need to enter the access code to determine if they are a winner.

"The McDonald's promotion integrates gaming as a core component in their marketing platform," said Alex St. John, founder and CEO of WildTangent. "Their decision to consistently offer WildTangent as a key game prize for its online component is a testament to the strong demand by consumers for our products."
WildTangent is the only consistent prize throughout the promotion, serving as a marketing vehicle to reach millions of mainstream consumers. The online games take advantage of the full multimedia capabilities of your PC to deliver rich, 3D, interactive content over the Internet to your browser. For only $19.95, consumers can buy the deluxe version of each game.

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