How to Rank an Online Gambling Website

For most online casinos, as well as sports betting websites, it’s very hard to do SEO. However, it’s really not that difficult. In this article, we show you how you can do SEO for your online casino. The few tips in this article will help your top online casino rank on Google. Read below for the few tips.

Create pages that answer user’s needs

First thing is first; you have to create pages that will address your users’ needs. You can’t run away from this. You must be able to satisfy your visitors’ actual needs. If you don’t, they will simply bounce back. Inevitably, this leads to your ranks falling.

The truth is, most online players are simply not patient. They just want to quickly get started. That means, if someone is searching for free slots with a bonus, you have to provide that. If not, your visitors will leave fast.

Make your website fully accessible to search engines

Try in as much as you can to stay away from JavaScript. Instead, use HTML. Google definitely loves this and your visitors will do too. If you really must use JavaScript, make sure you try dynamic rendering. This allows your users to see one thing while bots see another.

We strongly suggest that you give your users exactly what they need throughout all interactions. In fact, go a step further and find out what your visitors really want. After that, make sure that you provide all that content through the funnel. Also, make sure that your titles grab attention as this attracts visitors to stay.

Improve your click-through rate (CTR)

Google measures the CTR to find out what visitors are really looking for at your online gambling sites. Actually, there is a belief that Google uses the CTR as a ranking signal. Because of that, you must make sure that you get many clicks from SERPs. To improve the CTR, use click bait headlines, emojis or any other elements that are visually captivating. Just remember that your title should be relevant and attractive.

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