The eSports industry is fast rising and has seen outstanding growth in recent years. Not only with respect to viewership but in terms of revenue as well. The growing viewership is the major factor that contributed to the revenue growth – and it’s not just because those viewers are generating revenue. There’s much more to it.
Brands, realizing the huge potential of reaching a large and engaged audience, are continuously investing in eSports marketing both directly and indirectly. That’s what has mainly aided the rapid revenue growth in the industry. eSports is also experiencing growth in several other aspects, with a lot of them being interrelated in one way or another.
It’s no surprise to see that eSports in Australia have rapidly grown in popularity in recent years. Australians are getting fond of eSports and it is now commonplace to see lots of betting focused around eSports. Some of the most popular eSports games in Australia include Dota 2, League of Legends, Counter Strike: Global Offensive, and the all famous Fortnite.
Tabcorp, Australia’s leading diversified gambling entertainment group are one of the major brands to have capitalized on this growing industry. They currently have an ongoing global partnership with eSport betting company Unikrn. With Unikrn having more than 10 million gamers in over 10 countries worldwide, the aim of the partnership between both companies was to promote a safe, legal and fraudulent free community for gamers through Tabcorp’s Luxbet platform.
Being a forerunner globally in the gambling industry and boasting a 100% rating in the ‘Promoting Responsible Gaming’ category, Tabcorp will help control the locations where betting is offered and will also handle all account verification processes in order to curb any suspicious activity.
The eSports market continues to grow in popularity and it’s becoming common to see more competitions coined out for the different categories of gamers all over the world.
Just recently, Australian eSports organization XP Esports announced they would be launching a Women’s League this year. The competition will feature two eSports, Rainbow Six: Siege and Overwatch. The organizing body haven’t made mention of the prize money yet, but the tournament is expected to launch very soon.
Further information on the competition has been hard to come by, but a LinkedIn post from Brodie Fisher, director of XP Esports, also suggests that alongside a professional league there will also be a women’s social league to further create more opportunities for such teams to compete.
It’s been promoted on the XP Esports social media platforms that the league will kick-off in February of 2020, with an online league and also the possibility for an offline event as well. Although the offline event hasn’t been heavily talked about so far. With that in mind, XP Esports have also stated that alongside the professional leagues, there will be a social league for those looking to interact with other women within the community.
It won’t be the first competition XP Esports would be hosting this year. Just recently, the organization hosted a Call of Duty tournament this January at AusLan Brisbane. The competition spanned for two days (January 17th-19th) with 13 teams from all over the world. Team Nocturnal won the competition with a whooping cash prize of $10,000 with Team FURY closely following in second place.