Target and Ubisoft will come together at the Electronic Entertainment Expo in Los Angeles, June 2-4, for an exclusive preview of the upcoming titles Press Your Luck 2010 and the all new The Price Is Right 2010. The games will be playable on the Wii system from Nintendo at the Target Bullseye Lounge, centrally located in the mezzanine between the main halls. E3 attendees will be the first to experience Ubisoft's video game adaptations of the popular television game shows, which are produced by FremantleMedia North America. Created by Ludia Inc. and licensed by FremantleMedia Enterprises, these titles will be available on store shelves this fall.

"Ubisoft is always looking for creative ways to work with our retail partners and we are excited to extend our relationship with Target by being part of the Bullseye Lounge," said Tony Key, senior vice president of sales and marketing for Ubisoft. "This is a great opportunity for media and industry influencers to see these new games in a unique and interactive setting."

For the first time Target will be participating in one of the world's most influential video game trade shows where the creativity and innovation of the interactive entertainment industry will come together under one roof. By partnering with key publishing partners to showcase upcoming titles, Target will provide show attendees a unique setting to experience family-friendly titles such as Press Your Luck 2010 and The Price is Right 2010. Aside from previewing new 2009 video game titles, the Bullseye Lounge will offer attendees a place to recharge, relax and refresh with snacks from Archer Farms, Target's premium food owned brand.