Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced a series of aspirational Nintendo DS games under the brand name My Hero. In this new adventure simulation franchise, players experience firsthand the heroic acts of the role models they look up to – a daring astronaut, a courageous firefighter, and a life-saving doctor – by completing a variety of challenging missions relating to each profession. My Hero: Astronaut and My Hero: Firefighter are expected to launch in August, while My Hero: Doctor will release this December. Produced by Game Life, each of the My Hero brand games has a suggested retail price of only $19.99.

"Every generation has its own champions, but certain professions, by their very nature, consistently produce the real-life heroes that youth always look up to," said Gui Karyo, Executive Vice President of Operations for Majesco. "Majesco's new My Hero product line lets players experience what it's like to be the brave and committed role models they admire within a fun, Touch Screen adventure format."