Leading social games company, King.com, today announced that it will now be offering its popular games and tournament system on Facebook. By taking its games and tournament system to Facebook, King.com brings people across the globe together to play, compete and interact with friends, while collecting credits to be used for power-ups, conducting micro-transactions for virtual gifts and showing off their skills.
"King.com has grown to one of the largest games sites. A main driver for our success is our own studio, which develops consistent, record breaking original games that top the best branded games on the market. On King.com, eight of the top 10 games have been built in-house, accounting for 85 percent of the top 10 total gameplays," said Riccardo Zacconi, CEO, King.com. "We are now taking these game assets plus our industry-leading tournament model to Facebook for everyone to enjoy."
King.com has been highly successful at monetizing casual social games with its proprietary tournament system. Game plays in 2010 increased another 18 percent from 2009 between millions of players in tournaments on King.com. Tournaments are social by core since players test their skills against friends, family or strangers in a broad variety of casual games – from Puzzle to Match-3, from Mahjong to Bubble-Shooters. The King.com tournament engine behind these staggering numbers provides a fun and challenging experience as it only matches players of the exact same skill level per game.
King.com is now taking this successfully proven experience to Facebook together with a set of 26 of its own game titles, which will be further extended over time. As the next step, the company will also be expanding this experience across multiple platforms – mobile, Web and social media – to allow users to play for credits across all games and platforms, whether on their mobile, tablet or computer – anywhere, any time.
"We are confident that replicating this successful model on Facebook will open the flood gates for a proven way to monetize social games. We have proven that gamers enjoy playing for micro transactions or virtual currency, while competing with each other, and want to build on this with our proprietary tournament engine, enabling users to enjoy great games wherever and whenever they like," said Zacconi.
To become a part of the King.com on Facebook community and get a taste of some of the world’s most popular games, go to http://apps.facebook.com/king_com/