Maximum Games Acquires UK-Based Avanquest Software Publishing

Video game publisher Maximum Games today announced that they have signed a definitive agreement to acquire Avanquest Software Publishing, a developer and publisher of video games in the UK. The company will operate solely under the Maximum Games name, the publisher confirmed. The acquisition marks Maximum’s move to expand distribution of its games globally, providing worldwide audiences with the same innovative video games delivered in the Americas.

Christina Seelye, CEO of Maximum Games, stated: “We look at this exciting next step as the most effective way to broaden the reach of our video games, offering our studio partners the same focus and attention in Europe as we currently offer here in North and South America.”

The acquisition is an integral step in Maximum Games’ future growth strategy and brings together the unique strengths of two commanding companies to deliver the highest level of console and PC video games to consumers around the world.

“Becoming part of the Maximum Games family is a perfect fit for us,” said Steve Powell, Managing Director of Avanquest Software Publishing Ltd. “Maximum Games has experienced exceptional growth and has an ethos and long-term vision that’s shared by us.”

The primary operational headquarters of Maximum Games will remain in Walnut Creek, CA, where the video game publisher has been based since its 2009 founding.

For more information on Maximum Games, visit www.maximumgames.com.

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Picture of John Breeden II
John Breeden II
As a journalist John has covered everything from rural town meetings to the U.S. Congress and even done time as a crime reporter and photographer.|His first venture into writing about the game industry came in the form of a computer column called "On the Chip Side," which grew to have over 1 million circulation and was published in newspapers in several states. From there he did several "ask the computer guy" columns in magazines such as Up Front! in New Mexico and Who Cares? in Washington D.C. When the Internet started to become popular, he began writing guided Web tours for the newly launched Washington Post online section as well as reviews for the weekend section of the paper, something he still does from time to time. His experience in trade publications came as a writer and reviewer for Government Computer News. As the editor of GiN, he demands strict editorial standards from all the writers and reviewers. Breeden feels the industry needs a weekly, reliable trade publication covering the games industry and works tirelessly to accomplish that goal.