GYLD Co-Founders Lex Suurland and Fabian Malabello

GYLD Agency Formed with Focus on Developers

Developers seeking improved publishing deals are now flocking to GYLD, a new agency providing devs with advocacy and safe passage through the notoriously complex negotiations of publishing contracts. With a “devs first” ethos, founders and industry veterans Lex Suurland and Fabian Malabello have committed to providing a million-dollar service at no cost to developers until a deal is signed.

Pioneering a different kind of agency

GYLD’s approach is unique to the landscape of agencies and consultants, which explains their remarkable success securing more than $5.5m USD of funding for their clients within the first six months of operation. Confident in their methods and match-making capabilities, the founders guarantee all consultation and pitching for free if they aren’t able to secure a deal.

GYLD Co-Founders Lex Suurland and Fabian Malabello
GYLD Co-Founders Lex Suurland and Fabian Malabello

“We see ourselves more as rangers than scouts,” explain Suurland and Malabello. “We exist to create a path for devs towards signed deals, allowing them to focus on what they are passionate about: making the game. Instead of only using pre-existing materials, our team guides devs through the process of creating a meticulous plan. We then match them with publishers that share their requirements and values, ensuring long-lasting relationships for all parties.”

Suurland and Malabello’s combined experience across over 150 game titles has revealed to them where developers need support to land the right publishing partner. With this knowledge, GYLD has built a system that shepherds devs through creating high quality documents, from production and budget schedules to pitch decks, which puts them in the best position to receive much better offers. Testament to the company’s practices, GYLD has been exceedingly fast at securing incredible deals for their clients, with offers coming in less than 24 hours after first contact with publishers.

‘’GYLD is a fantastic team to work with. Their advice on everything from focusing on the copy of a deck to dissecting the details of a contract to signing it was invaluable.’’ – Joseph Williams , CEO of Whalenought Studios.

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