Tom Clancy’s The Division Launch Shatters Ubisoft Sales Records

Ubisoft announced today that Tom Clancy’s The Division game has sold through more copies in its first 24 hours of availability than any previous title in the company’s history.

“We’re extremely happy with The Division’s record-breaking launch,” said David Polfeldt, Managing Director, Ubisoft’s Massive studio. “The Division really represents Ubisoft at its best, with the Massive team and all the teams at our associate studios working at maximum capacity in highly-productive collaboration to deliver an incredibly innovative and entertaining new game.”

The Division also set Ubisoft records for total digital full game sales in a single day across all platforms, including Windows PC, Xbox One and PlayStation 4. And with the addition of The Division, Ubisoft now has three of the top four most successful new game brand launches in the history of the video game industry.

“The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivalled capacity to create fantastic new game brands and transform them into entertainment blockbusters,” said Yves Guillemot, Co-Founder and CEO, Ubisoft. “This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players’ enduring engagement in The Division’s game world, which we are confident they will love.”

Tom Clancy’s The Division takes place weeks after a devastating pandemic sweeps through New York City on Black Friday. One by one, basic services fail and in only days, without food or water, society collapses into chaos. The Division, an autonomous unit of tactical agents leading seemingly ordinary lives among us, is activated to save society. In this immersive online open world action RPG, discover a hostile and dynamic environment where exploration and player progression are essential. Team up with other players to investigate the sources of the virus and reclaim the city from the overwhelming turmoil.

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