Starting Thursday, April 30, through Wednesday, May 27, Candy Crush Saga will showcase 20 of the game’s most dedicated fans, featuring a new bespoke level inspired by each player and their favorite things about the game for an entire month. Completing all five new player levels available each week of the event unlocks a special “Community Chest” full of rewards chosen by that week’s featured players.
As an additional thank you, the winning players will also be gifted personal renderings of themselves drawn in the unique Candy Crush style.
To further reward the Candy Crush community and respond to demand, on Sunday April 26th, King will relaunch unlimited lives for players across the globe for another week. This follows a partnership with the World Health Organization earlier this month for the #PlayApartTogether campaign, where unlimited Candy Crush lives were available to players for a one week period. A staggering 8.61B free lives were used and 2.3 billion levels were passed in that week alone.