Vivendi Universal Games (VU Games) today announced the promotion of Hubert Larenaudie to President of Asia Pacific effective immediately. In his new role, Mr. Larenaudie will be responsible for leading the company’s operations throughout Asia Pacific reporting to VU Games CEO Bruce Hack.

Most recently, Mr. Larenaudie served as Senior Vice President and Director of Asia Pacific for VU Games, where he played a key role in forming the company’s operations in the region. Mr. Larenaudie helped establish the company’s Singapore-based headquarters, as well as subsidiaries and branch offices in Korea, Taiwan, China, Japan and Australia.

"Hubert and his team have done a tremendous job in building VU Games’ presence in Asia Pacific in just four years," said Mr. Hack. "We are very committed to strengthening our position in the region and anticipate great results under Hubert’s leadership."

Mr. Larenaudie brings nearly 20 years of management experience in industries ranging from consumer products to luxury brands. Prior to joining VU Games in 2000, Mr. Larenaudie held senior management positions at several multi-national organizations, including BIC and Pierre Fabre where he was responsible for establishing large business positions underpinned by strong teams throughout Asia. During this time, he lived and worked in a comprehensive range of major markets, including the U.S., Europe, Japan, China, Singapore and Australia.