Scientific Games: Next Level for the Player

Scientific Games is a corporate brand that creates games for the casino industry. This year at ICE London 2019 they introduced a transformative gaming entertainment innovations that provides advanced and agile solutions for the players.

Committed For Proving Best Games

Scientific Games President and CEO, Barry Cottle said that for Ice London 2019, they were more committed to provide the best games and the most dynamic player experience in the casino industry. He also mentioned that they couldn’t be more excited about their new game content, by providing solutions and cutting-edge technology that they are sharing with their partners at ICE.

Across all channels, player expectations are driving the paths of innovation. At ICE London 2019, the team from Scientific Games welcomed the visitors by transporting them into an interactive theater connecting them with the products and player experts to get the first look of new games, platforms and systems.

Innovation products and experiences work seamlessly together and they create opportunities that play anywhere, anytime, across all channels. The company has a dynamic presence at ICE, they are also shortlisted for many awards at the International Gaming Awards, Gaming Intelligence Awards and Global Gaming Awards.

The Showcase for the UK Market

Scientific Games showcased slots content, including a suite of games that featuring Premium Play, new in-game features that offers enhanced options. A new menu that will deliver a new way of navigation and finding games and an advanced technology that will intelligently automate placements of game titles.

The UK Casino sector will also get new Equinox products. The UK market will also benefit by having new updates and improvements on slot games like StarTurns, Lady of Avalon, Rainbow Riches and Leprechaun’s Gold. All of these games are also updated with latest software versions.

At Scientific Games booth a new game made its debut, Michael Jackson MegaStar, which features extensive video and music from the King of Pop. Besides this latest community game, Scientific Games also presented a new all-encompassing customer portal, CUBE. It is developed exclusively for the UK market by providing accessible support and data on products, content, analytics and more through an online service.

New and Amazing Games

Scientific Games has an intense focus on creating amazing player experiences and great games. The company continues to build a state-of-art entertainment ecosystem that delivers great content across all gaming sectors, from casino floor to mobile.

The company shared this year at ICE, dynamic games and engaging content. The Asian gaming legacy, Jin Ji Bao Xi offer players new game features where the player can select whatever option they want to do in the game. The game will also be featured in new TwinStar Wave XL cabinet, which offers better player experience on a curved, ultra-high-definition display.

Completely redesigned for the European market, the Fusion Auto Roulette made its debut at ICE London 2019. The product showcase a smaller footprint, improved wheel viewing angles and the same speed of play and reliability that players expect from this platform.

The company also has brought iconic games that players love with newer levels at SG Game Service. On this state-of-art platform games from the Monopoly line of slot games and Battleshift Direct Hit will be featured. From bar tops to tablets, Scientific Games shows how it is to bring digital and retail content to land-based gaming experience that is focused on player experience.

An example of such ingenuity is James Bond series. No other series demonstrated the Scientific Games cutting-edge approach. A wow factor is on display with Die Another Day, as the cabinet features an illusion that creates an exciting show for players.

The Casino of the Future

The company continues to lead the industry by transforming the traditional casinos into dynamic space that offers unique social experiences, foster player interaction, all of this leading to create an immersive environment.

By simply imagining how players will experience the casino of the future the company is evolving the land-based gaming by creating a connected system from casino to mobile to home. Besides this, Scientific Games is bringing the latest computer vision technology to the casino floor to enable personalization and enhance the player experience. Because it is a leader in computer vision and AI, the company demonstrates how the technology increases action of table games and creates growth opportunities for operators.


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