Playrix Taking Games To European Market

Playrix Entertainment, developer of such top-quality casual games as Fishdom, The Rise of Atlantis and Around the World in 80 Days, announced plans to make its latest title – 4 Elements – available in the European retail markets before the end of 2008. Released just a month ago, the game has already received a lot of positive reviews and high ratings from industry experts on a number of large gaming channels. It has hit the most popular top sales charts taking the leading positions on Real, Big Fish, Reflexive, iWin, GameHouse and many others.

Chuck Miller from GameZebo rated the game 4.5/5.0: "A fantasy-themed puzzler, 4 Elements offers a magical mix of match-three, hidden object and spot-the-difference gameplay, nicely blended to provide an engaging, enchanted experience. The supernatural fairytale.., beautifully animated artwork, lush graphics and hauntingly ethereal music bring the game to life."

Gord Goble from IGN where the game rating is 8.0, Impressive: "Whether you're a fan of puzzle games or not, you shouldn't ignore what might be one of the surprise "casual games" finds of the year" Wonderfully presented, generally addictive, and filled with good intentions, 4 Elements is a very, very happy game" It's even difficult to peg an ideal demographic for the game because it'll grab the attention of adults as much as it will with children."

"We are excited to see the game's strong performance online," said Igor Bukhman, Playrix's COO and co-founder, "and we also believe 4 Elements will show outstanding results in physical retail. The game has already entered the retail market in the Benelux countries and we look forward to seeing it available soon on store shelves in the German-speaking countries, Poland and Russia. With this new title we hope to strengthen further our relationships with the existing partners and possibly explore new retail opportunities in the US, Canada and some other territories."

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