IDG World Expo today announced that Nintendo of America has signed on as an anchor exhibitor for IDG World Expo's newest event: Entertainment for All
Expo scheduled for October 18-21, 2007, at the Los
Angeles Convention Center. Nintendo leads an A-list of game companies
signing on for a show that is rapidly shaping up to be the premiere
event in interactive entertainment.
Entertainment for All Expo (E for All) is a new event created for
people who are passionate about video games and everything related.
The Expo was launched in response to strong demand within the consumer
audience for an opportunity to see and try new products before they
reach store shelves. Event organizers anticipate its mid-October dates
will launch an early and successful holiday shopping season for the
"The E for All Expo supports Nintendo's mission to reach as many
types of consumers as possible to expand the world of video games to
new audiences," says George Harrison, Nintendo of America's senior
vice president of marketing and corporate communications. "Our Wii and
Nintendo DS systems are all about gaming for the masses, and the E for
All Expo will give consumers a chance to try out the hottest new
Nintendo video games."
"Nintendo's early involvement in E for All demonstrates the
importance of a broad consumer-focused event for this industry," says
Mary Dolaher, executive vice president of IDG World Expo. "E for All
has been shaped from the ground up with all gamers in mind, and
Nintendo has proven its commitment to embracing the spectrum of
gamers, as we've seen with their launch of the Wii. In addition to
being our flagship exhibitor, Nintendo of America Executive Vice
President of Operations Don James has agreed to serve on our Exhibitor
Advisory Board. I couldn't ask for a more universally respected
colleague in this new venture."