News and Industry Happenings

Need for Speed Creative Lead Joins Amazon Game Studios

Need for Speed creative lead Craig Sullivan has joined the Amazon team as Creative Director.

If you’ve ever spent time tearing up the streets in Need for Speed, smashing cars to pieces in Burnout, or unleashing a hail of gunfire and destruction in the FPS BLACK, you’re familiar with Craig’s work. Craig loves bringing players innovative experiences that are big, fast, and filled with fun.

During his 20 years making games, Craig and his teams have won everything from VGAs to BAFTAs, and Amazon can’t wait to see how his trademark creative flair will shape the games they are building. Craig is diving into new projects with several Amazon studios; watch this space for more in the months ahead.

In his own words: “I couldn’t be more excited to join the super talented team at Amazon Game Studios. From my very first contact, it has been obvious that Amazon is serious about making cutting-edge, innovative experiences for players around the world. Twitch, AWS, and Lumberyard are just the tip of the iceberg in terms of the tools we have as creators at Amazon, and I can’t wait to share our vision with players.”

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John Breeden II

As a journalist John has covered everything from rural town meetings to the U.S. Congress and even done time as a crime reporter and photographer.|His first venture into writing about the game industry came in the form of a computer column called "On the Chip Side," which grew to have over 1 million circulation and was published in newspapers in several states. From there he did several "ask the computer guy" columns in magazines such as Up Front! in New Mexico and Who Cares? in Washington D.C. When the Internet started to become popular, he began writing guided Web tours for the newly launched Washington Post online section as well as reviews for the weekend section of the paper, something he still does from time to time. His experience in trade publications came as a writer and reviewer for Government Computer News. As the editor of GiN, he demands strict editorial standards from all the writers and reviewers. Breeden feels the industry needs a weekly, reliable trade publication covering the games industry and works tirelessly to accomplish that goal.