Mforma Hires Senior VP Of Production

MFORMA, the world-leading publisher and distributor of mobile entertainment, announced today that Stephen Anderson, former vice president and studio development executive at the video game industry's leading publisher, Electronic Arts, has been appointed senior vice president of production. In his new role, Anderson assumes responsibility for MFORMA's global production and development studio operations in the U.S., Europe, and Asia at a time of accelerating production demand.

"We are very pleased to have an executive of Steve's high caliber on our team," said Jonathan Sacks, MFORMA president and COO. "He has tremendous experience designing and building extremely popular and high-volume consumer products. His skills in technology management will be of great benefit to MFORMA as we prepare for increased production of mobile applications for delivery all over the world. We are very fortunate that Steve has decided to join us."

Prior to joining MFORMA, Anderson was vice president and chief operating officer of Electronic Arts' premier Los Angeles studio where he managed operations and led product development for some of EA's biggest franchises. Anderson was a technology leader at Electronic Arts, directly influencing next generation strategies and initiatives, and instrumental in building and growing the Los Angeles studio location over four years. Earlier he was studio chief technical officer, responsible for the studio's technology strategy and engineering development. Anderson has 20 years' experience in technology development and management, ten of it in the video game industry. He has worked with real-time, embedded, and complex systems, supercomputers, and state-of-the-art 3D graphics technology. Prior to Electronic Arts, he was at Silicon Graphics and part of the team that designed the Nintendo 64.

"I'm thrilled to join MFORMA and to have the opportunity to take part in developing the products that will transform the way people use mobile devices," said Anderson. "Of all the opportunities in the mobile space today, MFORMA provides the best combination of a top management team along with a wide array of exciting new video game products and lifestyle, sports, music, and information services products. I look forward to working with MFORMA's development studios on three continents and producing products for the global market. The explosion in demand for mobile products and the tremendous advancement of handset technology today makes the mobile opportunity one of the most exciting I can imagine."

Anderson's appointment is among the first management team appointments announced by Jonathan Sacks who took over as president and COO of MFORMA last month. Anderson reports directly to Sacks and is based in MFORMA's Los Angeles office.

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