NinjaBee, a leading independent developer of Xbox LIVE Arcade titles, announced today its latest title, A Kingdom for Keflings, is the premium and only new Xbox LIVE Arcade game to incorporate in-game Xbox LIVE Avatar support for the launch of the New Xbox Experience. Players can use their customized Avatar in the game to personally build their kingdom and boss around the tiny Keflings.

Players can use the new, customizable Avatar system to create a unique Avatar that looks the way they want and reflects their individual personality. These custom characters can instantly be put to work in the game interacting with Keflings, building buildings, collecting resources and even doing some custom animations like scaring the Keflings away, dancing, posing, and pointing and laughing. Xbox LIVE Avatars can be personalized through a wide variety of apparel and accessories that will be updated every two weeks and available for free. Your custom Avatar can be shared with friends, used to chat with people in LIVE Party, and can even star as the main character in certain games, such as A Kingdom for Keflings.

"A Kingdom for Keflings allows players to create a kingdom according to their own play style," said Steve Taylor, President of NinjaBee. "It was designed from the start to be a customizable experience. With the addition of Xbox LIVE Avatars, players can now further tailor their experience by putting themselves into the game. Avatar characters can do everything the built-in giants can do, but they look even better doing it."

A Kingdom for Keflings is an innovative new city-building title from the studio that developed and published the award winning Band of Bugs, Outpost Kaloki X and Cloning Clyde. A Kingdom for Keflings features fun and light-hearted gameplay with stunning visuals and original music to match. The gameputs players in the shoes of their very own giant avatar who is personally helping a village of Keflings become a full city. Giants start out with a small village and a handful (literally!) of helpful Keflings who are small humanoids that follow the player's commands and try not to get stepped on. Each game is different as players customize their kingdom to their personal vision. The online multiplayer option allows up to four giants to build a kingdom cooperatively over Xbox LIVE Arcade. A Kingdom for Keflings is rated "E" For Everyone and can be downloaded directly from Xbox LIVE Arcade for 800 Microsoft Points.