Italian Nitho Coming To US


Red Lion Interactive has announced that it has secured a distribution agreement with Nitho, a developer of video game accessories based in Italy and one of the most recognized names in the European game market.

Nitho was launched in 2004 and has since become Italy's leading developer of game accessories. Since its inception the company has grown into one of the most successful and respected brand names in the peripheral niche throughout Europe.

Nitho's goal is to establish a position within the US market and has decided to utilize the service of Red Lion Interactive, the industries leading distributor of video game accessories.

Tim North, Nitho's Vice President of Sales and Marketing in the US, states: "As we studied the market prior to launch we have discovered that Red Lion offers us the best opportunity to reach retailers and, ultimately, the consumer." Continued North: "Red Lion's distribution channels are well established and its sales and marketing staff have the industry experience and knowledge that we need to secure a foothold in the industry."

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