Industry Raises Money For Charity

The U.S. computer and video game industry raised almost $900,000 to benefit children's charities last week in San Francisco at the ESA Foundation’s annual "Nite to Unite For Kids" benefit dinner and public online auction. This year’s dinner, the seventh annual event, featured performances by comics Dana Carvey and Robin Williams, and brought the total funds raised by the ESA Foundation for children’s charities over the years to more than $6 million dollars.

"It's gratifying that so many in the industry look forward to this event," said Douglas Lowenstein, president of the Entertainment Software Association (ESA), the trade group representing U.S. computer and video game publishers. "More than anything else, this is a demonstration of the industry's deep commitment to support organizations making a difference in the lives and health of kids everywhere."

Attendees of computer and video game industry dinner bid on a variety of items ranging from autographed memorabilia, wine, and trips across America. In addition, members of the public were able to bid on game memorabilia through an online auction on eBay. This year, funds raised by the ESA Foundation will benefit Web Wise Kids, National Students Against Violence Everywhere, and the Association of Hole in the Wall Camps.

William "Bing" Gordon, executive vice president and chief creative officer of Electronic Arts (EA), received the 2004 Champions Award at the entertainment software industry event in recognition of his outstanding service and contributions to the industry. As the person who piloted EA's groundbreaking creative studios for many years, and as the chief creative officer of the industry leader, Bing Gordon has well earned the accolades of his peers.

The Co-Chairs for the Nite to Unite Kids Dinner were Larry Probst, Chairman and Chief Executive Officer of Electronic Arts, Geoff Mulligan, Chief Operating Officer of Konami Digital Entertainment America, and Paul Eibeler, President of Take-Two Interactive Software.

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