Imaginova Corp., a leading digital media and commerce company that reaches a large intellectually curious audience, today announced the acquisition of Newsarama.com, the media property of record for the global comic book community. For Imaginova, home to popular sites such as LiveScience.com and Space.com, Newsarama marks the company's entrance into genre entertainment.
"Newsarama is a great complement to our established media brands. Imaginova's current audience shares many attributes with the Newsarama community. Our audience is bright, tech-savvy, early adopters, very much at home in the digital world," says Dan Stone, President and Chief Executive Officer of Imaginova. "We are creating another extraordinary vehicle for national brand advertisers who are looking to reach our core demographic."
Newsarama is the source for anyone interested in the comic book genre and will continue to feature news and reviews of the latest comic book releases, entertaining pop culture content, sci-fi and insider buzz on animÃ¨, manga and indie publications. "Comic books have grown beyond their niche appeal – just turn on the TV or go to the movies. Genre entertainment is more mainstream than ever and this acquisition is our gateway to covering the broader entertainment industry," says David Arcara, Vice President and General Manager of Consumer Media, Imaginova.
Effective immediately, Newsarama Senior Editors Michael Doran and Matt Brady will join the staff of Imaginova's award-winning editorial team and will continue to oversee the day-to-day operations of the site.
"Matt and I are extremely proud of the vibrant community we've built with Newsarama," says Newsarama founder, Doran. "We're looking forward to working with the talented staff at Imaginova to grow our site and offer new features."
Imaginova will continue building out the Imaginova Network of original content digital media properties that appeal to a passionate and highly engaged audience.