Halifax-based game development and animation studio Huminah Huminah Studios has signed an exclusive five year representation deal with the top flight business management firm FOG Studios.

Huminah Huminah Studios is no stranger to the world of game development having previously worked on a number of outsourced development projects for various customers. To date, Huminah's most prominent work has been in providing animated content for some of the world's leading broadcasters and production companies including FOX, MTV and Nickelodeon, amongst others. In response to increased demand for its game development services, Huminah Huminah has opted to create Huminah Huminah Interactive – a subsidiary of Huminah Huminah Studios proper focused exclusively on the gaming industry.

Huminah Huminah Interactive will be providing a full suite of game development services ranging from pre-rendered cinematics through full scale development, and will also be a platform for launching the company's original intellectual properties into market as well.

Huminah Huminah Studios' executive producer Adam Mimnagh had this to say about working with FOG, "Moving into the game development side of things has always been in the cards for us. We've worked on a number of development projects in a work for hire capacity in the past but now it's time to bring things up to the next level. Huminah Huminah Interactive is our way of saying ‘We're serious about video games' to the rest of the industry. I've always believed that we could be a one stop media shop and it's very exciting to us taking huge steps in that direction. FOG is clearly the market leader in their field, and we believe this relationship between our companies underscores our commitment to developing interactive entertainment for the global marketplace."

Mimnagh continued, "In recent years Canada has become more and more attractive to both publishers and developers within the interactive industry. Various tax credits and government subsidies have caused many companies in the industry to open expansion offices throughout Canada. And naturally, these same benefits provide a competitive edge in pricing to indigenous developers like ourselves without sacrificing our ability to draw upon a pool of highly educated and skilled job candidates."

FOG CEO Ed Dille added, "Most of the media exposure to date on the expansion of the interactive entertainment industry in Canada has been focused on British Columbia, Ontario and Quebec, because these provinces have successfully attracted expansion offices of major publishers like Electronic Arts and Ubisoft. What most people fail to realize, however, is that Publishers don't expand in areas where there already isn't a good base of indigenous game development studios. Development studios are the bait fish that support the needs of the big fish long term, so they are a necessary ingredient in the eco-system. Atlantic Canada and Alberta are waking up to this fact, and beginning to cultivate the environment to both retain and expand developers like Huminah Huminah, and also attract existing established development studios to open expansion offices in those provinces. We based one of our own offices in New Brunswick some four years ago, and I can personally attest to the quality of the work force in the region. What the region needs is more success stories, and FOG has high hopes that this relationship with Huminah Huminah will be one of many such success stories in the years to come."