Globex Targeting Under-17 MMO Market

Los Angeles-based online game developer Globex Studios LA, a subsidiary of Globex Studios, has announced its first game title, "Secret Kingdoms Online." Development for the game is underway by the company’s newly formed Lightseed Entertainment division, which was also recently announced.

Set in an imaginary fantasy world, "Secret Kingdoms Online" is a 3D, client-based, Massively Multiplayer Online Role Playing Game (MMORPG) for the PC that focuses on mount collection and mount combat. The game will target players aged 8-17 and will feature unique exploration and battle experiences with five different mount classes and a multitude of equipment upgrade options.

In conjunction with the new game announcement, Globex Studios is also announcing the creation of a new kid games division called Lightseed Entertainment which will concentrate on games for the 6-17-year-old demographic. "Secret Kingdoms Online" will be the first internally developed title under this new label, and will continue the Globex trend of focusing on products that are free-to-play but offer a variety of monetization methods, including micro-transactions, memberships, pre-paid cards and other transaction types, that broaden the user community and continually expand the content to deliver long-term player retention.

"After launching Globex Studios LA just a few months ago, we are really excited to be announcing our first kids/teens-branded game title and a game division that will be anchoring our IP products designed and themed for the under 17 age group," said Carey Chico, President and Co-Founder, Globex Studios LA. "The under 17 market makes up a huge potential audience for MMOs, yet, in the past, few titles have been produced for this demographic. We are looking forward to putting a more robust effort into delivering quality MMO experiences for this group. In ‘Secret Kingdoms Online,’ we have a vibrant and playful world with a warped sense of scale in which players can collect, level-up and fight with mounts as well as acquire tons of gear. You can be sure this game will continue the theme of creating free-to-play, micro-transaction-based games that offer continuously expanded content and highly social gameplay mechanics."

Formally launched this spring, Globex Studios LA combines creative leadership and management with international production resources to effectively create high-quality, direct-to-consumer game products for the rapidly developing online game world marketplace. The team of creatives and project managers working at Globex Studios LA and within the Lightseed Entertainment brand has collectively produced more than 100 previous console and PC games. Further information about "Secret Kingdoms Online," currently in development for markets in the U.S., China and Taiwan, is available on the Web at www.lightseedentertainment.com.

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