Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced that Jillian Michaels' Fitness Ultimatum 2009 has gone gold and is scheduled to ship on October 21st for Wiiâ„¢. The game is the first of its kind to integrate a celebrity fitness trainer-Jillian Michaels, the strength trainer and life coach on the popular television series "The Biggest Loser"-with the Wii system and is compatible with the ground-breaking Wii Balance Board accessory.

In Jillian Michaels' Fitness Ultimatum 2009 players become new recruits in Jillian's boot camp where they enroll in a unique training program composed of challenging fitness tests and an ever-changing series of workouts. Players choose their workout from four types-Weight Loss, Strength Training, Intervals and Hill Climb-and set the intensity to light, medium or hard. By completing Wii Remote and Wii Balance Board motion-based challenges that range from crossing monkeybars to boxing and rowing, players can reach their own personal fitness goals while tracking their progress based on calories burned and workout intensity. Players can also unlock lifestyle and fitness video tips from Jillian. In addition, a Multiplayer Mode lets two players race against each other through entertaining individual challenges or through the entire Physical Training course to earn the winning time.

Developed by 3G Studios and rated E for Everyone, Jillian Michaels' Fitness Ultimatum 2009 for Wii is due in stores October 21st at a suggested retail price of $39.99. To watch the gameplay trailer or pre-order your copy, please visit the official site at www.jillianmichaels.com.