Samsung Electronics Co., Ltd., a global leader in digital media and convergence technologies, and Fingerprint, a kids’ mobile technology company, today announced they are co-developing a kids’ mobile app network enabling play-based learning for kids 3-to-7 years old. Expected to launch in Southeast Asia and Oceania in Q1 2014, the new service on select Samsung devices offers a safe and fun environment for kids to play and learn. Parents can create a family account for multiple children and receive personalized reporting, content recommendations and access controls for each child.
The new network is part of Samsung’s Kids’ Play-and-Learn Content Initiative, a developer-focused program in collaboration with Fingerprint that is designed to drive the creation of play-and-learn Android apps for kids in Southeast Asia and Oceania. To support this initiative and increase the quantity and quality of kids’ apps, Fingerprint has also earmarked US$1 million to support the integration and localization of kids’ apps and interactive books globally.
"We are very excited about partnering with Fingerprint," said Nicholas Wodtke, vice president of Content and Services at Samsung Electronics Media Solution Center Southeast Asia and Oceania. "Asia has a young demographic base and a rapidly growing middle class. There are an estimated 50m kids in the age group of 3-7 years in Southeast Asia. Samsung is focused on bringing to market a service that offers a safe mobile play and learn environment for kids."
"Research has validated the importance of learning through play during the critical developmental years of kids," said Gerald Cai, head of Learning and Reading at Samsung Electronics Media Solution Center Southeast Asia and Oceania. "It is however, challenging for parents to navigate the vast app universe to identify thoughtful and suitable apps for kids. Our goal for Samsung’s new kids’ mobile network is to offer parents peace of mind, knowing their kids will have meaningful play experiences that will help them to learn and grow."