The EVE Online community has requested that we begin a “PLEX for Good: Japan” effort to help those currently suffering unimaginable hardship following the earthquake and tsunami of March 11, 2011. PLEX for Good is a charitable program initiated by the players of EVE Online that has allowed them to donate in-game currency to be “reverse redeemed” by CCP (through the PLEX system) into real-world currency donated on their behalf to relief organizations. Past drives have assisted the victims of the Haiti earthquake and excessive flooding in Pakistan.
To date, EVE Online players have donated over $63,000 USD (over 3600 PLEX) to those in need via this program, with almost $100,000 USD being donated by EVE Online players to charity since 2004. Many amongst our strong, global community have made tremendous personal efforts organizing support and collections on both small and large scales.
Beginning March 14, 2011 and ending March 31, 2011 at 23:59 UTC, CCP will be accepting PLEX donations for PLEX for Good: Japan. Each donation will be converted into cash currency and donated to the Red Cross. We are truly honored to help catalyze this global player effort.
More information about the program can be found in this dev blog. And if you are not an Eve Online player, Mastiff Games is pledging to donate $100 for every 100 people who “Like” a new Facebook page they have created. They are giving up to $25,000 to the Red Cross for Japan relief. So please, give their page a big Like.