Electronic Arts Inc. (NASDAQ: ERTS) today announced that it is a platinum sponsor of the 2007 Women In Games International (WIGI) conference and will host the March 6th event at its company headquarters in Redwood Shores, California. The conference theme is "From Production to Profit: Creating and Marketing Games for Women". EA's Lucy Bradshaw, VP and Head of Production and Development for Maxis/Electronic Arts will deliver the opening keynote entitled, "The Secrets of The Sims Success". EA and WIGI are committed to promoting the inclusion and advancement of women in the growing interactive entertainment industry.

Representing 38% of the game playing population, according to the Entertainment Software Association, women players are a growing force within the gaming community. EA is responding to this demand by encouraging and empowering female students and young professionals to take the industry seriously and consider it for a future career.

With over 20% of its population comprised of females, EA is committed to driving that number higher through outreach and education programs such as this. Sponsorship of the conference is part of EA's diversity outreach program which also includes an annual scholarship at the USC Summer Camp which assures an aspiring female game designer a coveted spot in the school's unique computer science summer program. These initiatives are meant to encourage women to pursue their passion for gaming and enter the industry as professionals.

Gabrielle Toledano, Senior Vice President of Human Resources at EA commented that, "At EA, we are fortunate to have some of the industry's most talented women contributing to our teams. We are proud that women represent such a significant and important portion of our population but the ratio of women to men is still too low. We hope that this program and others like it help to inspire young women to consider interactive entertainment for their careers. And for the women already in the industry, the WIGI is a wonderful forum to raise issues and questions that relate to creative expertise, career opportunity and professional growth. We are thrilled to be a WIGI sponsor and to have so many empowered, insightful women contributing to the panels."

"This is an outstanding partnership," said Sheri Graner Ray, Executive Chair of Women in Games International. "WIGI is focused on getting the word out about the importance of women in this industry and we are so pleased that EA is helping lead the way. With our topical focus at this conference on women as players and consumers, this is also the chance for the industry to learn how EA and other publishers are re-considering the needs and interests of the female customer in their game production and marketing processes."

The Women In Games International Conference-San Francisco will be held at Electronic Arts' headquarters, located at 250 Shoreline Drive in Redwood Shores, California. Attendance is $45 for general attendees, $35 for WIGI members and $30 for students with I.D. Space is limited, so interested attendees are encouraged to secure their spot by registering at: www.womeningamesinternational.org.