UK-based interactive entertainment company, Codemasters, promotes Marc Bennett to the position of President, North America. The announcement was made today by Codemasters' Chief Executive Officer, Nick Wheelwright, to whom Bennett will report. In his new capacity, Bennett will be responsible for all sales, marketing and business development activities for North America.
"We are thrilled to have Marc as an integral member of our senior management team" said Wheelwright. "He is a proven industry veteran and has added tremendous value to our North American operations. We look forward to continuing our strong momentum in the US and feel Marc has the perfect background to take Codemasters to the next level."
Under Bennett's leadership, Codemasters will expand its U.S. publishing capabilities through the extension of the company's core franchises, development of original properties and the acquisition of new content from entertainment licenses.
Bennett joined Codemasters in 2003 with extensive experience in the interactive entertainment industry, and was most recently the General Manager of North America for Codemasters, Inc. Prior to that, Bennett spent seven years at video game publisher Activision (NASDAQ: ATVI) serving in a variety of business development and product development positions, most recently as Senior Director of Corporate Development. In these roles Bennett helped grow the company's revenue tenfold by participating in numerous corporate acquisitions, launching its European and Japanese studio operations and initiating its North American affiliate label business.
Prior to Activision, Bennett worked for Morgan Stanley & Co. in London and New York and served as a management consultant for Ernst & Young. Bennett holds an MBA from Yale's School of Management and an MS and BS from the State University of New York at Albany.