Continuing its successful expansion efforts, leading full-service interactive entertainment industry service provider, cdv Software Entertainment AG, today announced the acquisition of a 75 percent majority share of cdv Madrics Media S.A.S, a newly-founded firm, with options to acquire additional shares. Effective December 31, 2007, French-based cdv Madrics Media S.A.S. has successfully acquired all business operations of the highly successful Madrics Media France As part of the rapidly growing cdv Group; this newly acquired firm will be responsible for the marketing and distribution of games-related software and hardware, as well as accessories for France and the Benelux.
With this acquisition, cdv Software Entertainment AG is able to offer immediate access to another key European market, continuing its execution of strategic plans towards becoming a comprehensive, full-service distribution network for all of Europe and North America. cdv Madrics Media S.A.S. maintains excellent relationships with key retailers and partners in France and the Benelux, and is considered a leading distributor in the French-language interactive entertainment market. After additional recent acquisitions yielded significant expansion in Austria and Eastern Europe, the acquisition of this French firm represents a further step toward cdv's ability to successfully offer services within the Pan European, US and Canadian markets.
"The synergy and the complimentary product and service portfolios of the two firms will allow the cdv Group to significantly expand its presence and market share in the European interactive entertainment segment, as well as bolster the organization's credibility as a leading, independent full-service provider," said Christian Gloe, cdv Software Entertainment AG's CEO. "This is a significant milestone for cdv Software Entertainment AG, and we are making excellent progress towards our stated goal of expanding our existing business segments, as well as entering new and complimentary areas of focus."
"We are excited to be working with cdv Software Entertainment AG, and likewise the opportunities that this presents for us, our customers and our partners," said cdv Madrics Media S.A.S.'s President, Michaela Steidel. "cdv Madrics Media S.A.S. will now be able to offer its customers an even more comprehensive product portfolio – including a full assortment of already well-established hardware, and a selection of top-notch software titles. We are confident that this will permit us to significantly strengthen our market share and position in France and the Benelux."