British Columbia's Trade and Investment Representative Office in Korea will lead a delegation of B.C.-based new media companies and organizations at G-Star 2008, Korea's largest interactive gaming show, announced Ida Chong, Minister of Technology, Trade and Economic Development.
"British Columbia is home to well over 100 leading-edge video gaming companies who design and produce some of the world's most acclaimed titles," said Chong, also Minister responsible for the Asia-Pacific
Initiative. "Korea, and the entire Asia-Pacific, has a massive and growing appetite for video games. This is why we are helping B.C.-based gaming companies compete in these markets."
The Vancouver Film School, Donat Group Enterprises, Darim Vision, New
Media BC and Illuminated Productions will participate as exhibitors at British Columbia's G-Star pavilion. In addition, the Province's Korea Trade and Investment Representative Office will host a networking luncheon with business and trade leaders on Nov. 14, to coincide with the trade expo.
Korea's domestic game market in 2007 was worth 5.14 trillion won ($4.5 billion Cdn) and a further $781 million (US) worth of games were exported worldwide. British Columbia's gaming industry generates some
$1.4 billion (Cdn) in revenue annually.
G-Star 2008 will be held at the Korea International Exhibition Centre (KINTEX) located in Ilsan, Gyeonggi-do, British Columbia's sister province. Running from Nov. 13 to 16, the show is expected to attract
1,000 journalists, 2,000 industry buyers, 160,000 visitors and 160 industry companies. G-Star 2008 is organized by the Korea Game Industry Agency and is supported by the Gyeonggi-do Ministry of Culture, Sports and Tourism.
Premier Gordon Campbell opened B.C.'s Trade and Investment Representative Office in Korea in May. The office, located in Seoul, assists B.C.-based companies connect with potential Korean partners,
promotes British Columbia as an investment destination, encourages collaboration in research and development and showcases B.C. products, resources and services.
South Korea is British Columbia's fourth-largest trading partner with bilateral trade totalling almost $3 billion (Cdn) in 2007.
British Columbia's involvement at G-Star 2008 and the operation of the Korea trade and investment office is part of the Province's Asia-Pacific
Initiative, a long-term strategy to increase and diversify economic and cultural ties with the Asia-Pacific.