Traction Public Relations LLC today announced that it would begin operations offering public relations services to game developers everywhere. Traction's philosophy is to bring inexpensive media relations to developers who want the public to see their games and want publishers to take notice. By consolidating numerous developers together and treating them like one larger client, costs remain low while maintaining effectiveness. Traction Public Relations is a full-service public relations agency that spans the gaming world regardless of size, genre or distribution channels. Based on the Traction team's extensive gaming experience, Traction offers both journalists and publishers a reliable information source on upcoming products.

"When I spoke to my colleagues at E3, one theme kept coming up: how could they get their products shown to publishers? Without a large PR budget, most could not afford to get the word out," said David Tractenberg, President of Traction Public Relations. "Showing a developer's game sooner will give gamers a preview months earlier than before, allow publishers to have better knowledge of hot properties they will want to acquire and hopefully increase demand for the final product."

Traction Public Relations provides a unique blend of experience in the gaming and entertainment industries. Its knowledgeable staff has worked in the gaming and entertainment space with some of the largest publishers and studios in existence. David Tractenberg, President and Co-founder, has been in the gaming space for over a decade. Sue Procko, the Executive Vice President and Co-founder, has been in the entertainment space for over two decades. Between the two, they have launched dozens of companies and placed hundreds of articles in every major magazine and newspaper in the country.