The EA Sims Studio is pleased to announce that The Sims 3, the highly-anticipated flagship game from the best-selling PC franchise The Sims, has gone gold for the PC and Mac, is off to manufacturing and will street in 60 countries June 2, 2009.

In The Sims 3, you have more options than ever before to create and play with unique, life-like Sims. Customize your Sims' appearances and choose up to five traits to create individual personalities. New goal-oriented game-play enables you to choose which short or long-term objectives you want your Sims to pursue. You can choose to make them happy or not! You can also create and edit your own movies by capturing game-play moments or selecting from a library of clips. Then join The Sims 3 online community where you can show off all your creations, get free bonus content, hear the latest news and more!

The Sims 3 Collector's Edition, available at select retailers for $69.99, will include the full game along with an additional collectable 2GB The Sims Plumbob USB drive, tips and hints guide and a bonus in-game European-styled sports car unavailable elsewhere. The Sims 3 will be available for purchase at retail and online through digital distribution for $49.99 starting June 2.