Red Lion Partners With Liberty Over Candy

Red Lion Interactive has secured an agreement with Liberty Distribution Company, LLC to bring candy, sweets and other impulse items to the video gaming community. The agreement gives Red Lion exclusive distribution rights to deliver a wide variety of snack products to its roster of retail clients, including Play N Trade and many others.

Liberty Distribution specializes in the distribution of candy, snacks and impulse items to traditionally non-food retailers. The agreement with Red Lion furthers the company's reach by providing immediate access to video game retailers around the country.

Red Lion will offer a vast array of candy and snack items to choose from either as stand alone items, counter top displays or customized point-of-purchase displays depending on the individual need of each retail partner.

"We are always looking for new and fun ways to expand our product offering," stated Tom LaVoie, Red Lion's CEO. "Impulse items like sweets and snacks are a great way for retailers to boost profits quickly and easily. We are eager and excited to partner with Liberty Distribution in this latest phase of our development as our company continues to grow."

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