Prima Strategy Guides Available Online

IGN Entertainment, a leading Internet media company serving the video game and entertainment enthusiast markets, and Prima Games, the world’s leading publisher of official game guides for computer and console games, have signed an agreement for IGN's Direct2Drive digital retail store to offer downloadable versions of Prima Guides for computer and console games.

"Partnering with Direct2Drive enables us to reach an even larger customer base," said Debra Kempker, president, Prima Games. "IGN has a large, built-in audience for our game strategy guides, with web sites that attract more than 20 million game enthusiasts each month.

Gamers will now have the convenience of being able to download both new and catalog strategy guides for pc and console games. Downloadable Prima guides on Direct2Drive offer a convenient alternative to the gaming consumer. All digital Prima guides can be stored on the consumer's PC and printed out at home. The Prima guides are available at Direct2Drive for secure, instant download anytime of the day.

"We are pleased to offer Prima's top quality guides to our consumers," said Jamie Berger, vice president and general manager of IGN Entertainment's consumer products division. "We look forward to continuing to expand the content on Direct2Drive, offering a more complete game buying experience to our users."

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