Micro Machines Goes Mobile

Global wireless entertainment publisher iFone Ltd and top development house Daydream Software AB today announce a mobile game version based on MICRO MACHINES, the iconic brand of highly stylized mini vehicles. Mobile phone gamers will now be able to recreate the performance and excitement of MICRO MACHINES vehicles on their mobile phones.

Under license from Atari, Inc., and Hasbro, Inc. (NYSE:HAS), the MICRO MACHINES mobile game allows gamers to burn tires in single player races. The games are developed in J2ME and offer players all the fun, excitement and challenging gameplay associated with the previous video game titles based on the MICRO MACHINES brand.

The MICRO MACHINES games will be distributed via the iFone sales channels to all the major international operators such as Vodafone, AT&T, Sprint, O2, Orange, and T-Mobile in Q2 this year.

Enda Carey, Marketing Manager at iFone said, "We have chosen Daydream as our strategic development partner because of their development skills and potential. They also bring some unique technology to the mobile space."

Do Hellbom, Chief Executive Officer at Daydream said, "We are glad to work on an international brand like MICRO MACHINES since we have already established ourselves as an important mobile games actor with our own innovative titles."

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