Dave Hoffman has been named Chief Operating Officer for Screenlife, LLC, the creators of the popular Scene It? The DVD Game.

Hoffman has more than 13 years of operational experience in the entertainment industry. He has worked with industry leaders such as Disney, Universal Studios, Sega and Technicolor. Most recently, Hoffman headed up North American operations at THQ Inc., a leading publisher and distributor of video games for Sony, Microsoft, Nintendo, and PC consoles.

As COO of Screenlife, Hoffman will oversee all manufacturing, production, distribution and sales functions for Screenlife, reporting directly to Dave Long, CEO of Screenlife.

"The success of Screenlife games offers a unique opportunity for me to join an established company with considerable growth in the entertainment sector ahead." said Hoffman, "I look forward to contributing and helping lead Screenlife to even greater success."

"Dave brings a wealth of industry experience to our team," said Long. "His expertise in a variety of diverse areas, specifically in launching new products will be a great value."

Hoffman, a graduate of the Rose-Hulman Institute of Technology in Indiana, began his career with Andersen Consulting, during which time he spent two years stationed in the Philippines designing and implementing process manufacturing concepts. Hoffman later joined Price Waterhouse as a principal consultant where he worked with Universal Studios, Sega of America, and led multiple projects for Buena Vista Home Entertainment, Sony and other entertainment industry clients.

Hoffman begins his new post on June 26.