The three main characters in Rockstar’s new Grand Theft Auto V game do everything they can to break open the banks around Los Santos. But even they could probably not even imagine an $800 million dollar score. That’s how much GTAV made in sales in the first 24-hours it was available.
That is a record not only for Rockstar and the GTA series, but also for parent company Take-Two Interactive. In fact, once the numbers are confirmed, it will likely be a game industry record. Consider that last November, the "biggest game launch ever" was Call of Duty: Black Ops II, with $500 million in day one sales. It seems GTA V has surpassed that by a third.
"All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V," Take-Two chairman and CEO Strauss Zelnick said. "Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence."