Fog Studios Signs Hotrocket

FOG Studios, the world's first and most successful interactive representation agency, has announced that they have signed an exclusive agreement with Hotrocket, an interactive firm based in Edmonton, Alberta. FOG Studios will work closely with Hotrocket to develop new multiplatform interactive entertainment concepts with FOG's network of international brands and studios.

Hotrocket's profile has quickly risen over the last year, gaining industry attention with their original multiplatform kids' property, "C.I.E.", produced through their production company, Rocketfuel. In 2006, the company was named "Most Promising New Company of the Year" at the Canadian New Media Awards. In 2007, their project was 1 of 2 Canadian projects supported by the TELUS Innovation Fund, which invests in groundbreaking forms of digital entertainment. The project also won the international "Pitch It!" competition at the KidScreen Summit in New York, the world's top kids' entertainment industry event.

FOG Studios CEO Ed Dille says, "With today's audiences becoming increasingly connected and mobile, Hotrocket's highly creative focus on multiplatform entertainment and their entrepreneurial business model is an excellent fit for our network of international clients, brands and partners. We're very excited to be working with them at this stage in their company's development."

"Not only are we already being connected to leading brands and creative properties, FOG is enabling us to focus on what we're most passionate about," says Hotrocket CEO Ken Bautista. "We're all about creating compelling, narrative-driven experiences that connect with audiences of all ages on the web, on mobile phones, in the living room, and in real locations."

Hotrocket President Jason Suriano adds, "We've been working refining our creative process and business strategy over the last few years. This relationship with FOG helps us to execute that process and strategy more quickly and effectively." He continues, "FOG also connects us to a worldwide network of developers, publishers, and agencies that immediately strengthens our abilities."

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