ESRB, the non-profit organization that rates video games, recently expanded its rating system to address ‘interactive elements’ associated with digital games and apps, such as the sharing of personal information, sharing location with others, or the ability for users to interact, communicate or share media like photos. For many parents, these types of elements are a growing concern as more and more kids are playing games on mobile devices. In fact, according to Pew Internet, nearly 80% of today’s teens (age 12 to 17) have a mobile phone ‘ almost half of which are smartphones ‘ and games are by far the top category of apps.

To help inform parents in picking the right games and apps for their families, ESRB today released an update of its free mobile rating app. Available for iOS, Android, and Windows phones, the updated ESRB Rating Search App now features a wide variety of comprehensive information about many apps available on the market now.