EA Claims Huge Madden Launch


Electronic Arts (NASDAQ:ERTS), today announced that, based on internal data, Madden NFL 06 scored big at retail in its first week in stores and sold-thru more than 1.7 million copies, making it the biggest week one launch of a Madden NFL Football game in the franchise's sixteen-year history.

"Gamers were demanding the best Madden NFL Football ever this year and the response at retail indicates that we delivered the game that everyone wanted," said EA Vice President of Marketing Todd Sitrin. "Consumers have voted with their dollars, and the vote is in – this is the best version of Madden NFL Football ever."

"EA ups its game for the best Madden yet," said Matthew Kato, Senior Editor of Game Informer magazine." They delivered substantial innovation to the Madden franchise, making Madden NFL 06 a must-have title of the year."

"You’d think the big news in the locker-room this week was the start of the preseason, but all everyone could talk about was the new Madden game," said Ahman Green, All Pro Running Back for the Green Bay Packers. "Everyone had to check out their new ratings and the new features in the game."

Based on internal tracking, EA estimates:

Madden NFL 06 had the biggest week one launch in the history of the franchise, selling more than 1.7 million units.

NCAA Football 06 was the #1 selling video game on the PlayStation 2 computer system in July 2005.

With double digit sales percentage increases this year, both Madden NFL 06 and NCAA Football 06 are tracking well ahead of last year's launch sales.

Within a month of NCAA Football 06 shipping and with Madden NFL 06 on store shelves only a few days, EA SPORTS football fans have played more than 1.5 million games through the PlayStation 2 console and on Xbox Live on the EA SPORTS Nation.

"The strong starts of NCAA Football 06 and Madden NFL 06 set the pace for a strong EA SPORTS lineup of titles this fall. Up next from EA are FIFA Soccer 06, Tiger Woods PGA TOUR 06, NBA LIVE 06 and the rest of our EA SPORTS lineup," added Sitrin.

Leave a Reply

Your email address will not be published. Required fields are marked *