BLOCKBUSTER will add key incentives for gamers to rent their favorite games with the return of the "Play 2 Win Sweepstakes!." For the remainder of 2005, casual and avid gamers alike can win trips, collectibles, home electronics and more by simply renting the "Play 2 Win" feature game at all participating BLOCKBUSTER and Game Rush@BLOCKBUSTER stores.

The program launches on June 10 with "Medal of Honor: European Assault." The grand prize winner will receive a four-day, three-night trip for two to Washington D.C. Other games and prizing this year include "Destroy All Humans," where the grand prize winner receives an LCD HDTV and custom Xbox system, and "Fantastic 4," where the grand prize winner will receive a first edition "Fantastic 4" comic book signed by Stan Lee.

"Any customer who rents a "Play 2 Win" title is automatically entered in the sweepstakes," said Glenn Broderick, director of rental marketing for Blockbuster/Game Rush. "Grand prizes reflect the topic of the game and the sweepstakes support the Blockbuster motto: ‘Renting is better than ever(TM).’ In fact, even the second and third place winners receive prizes such as a year-long BLOCKBUSTER Game Pass, a gift that keeps on giving as we stock our shelves with hot new releases this year."

The "Play 2 Win Sweepstakes!" began in 2004 featuring titles such as "Star Wars: Battlefront," "Grand Theft Auto: San Andreas," "Halo(R) 2," "WWE Smackdown! vs. Raw," and "DragonBall Z: Budokai 3."