The Global Gaming League (GGL), the leading sports entertainment organization that promotes competitive video gaming, today announced it has selected Santa Monica-based Pacific Media Partners (PMP) to spearhead its public relations efforts in 2004 and 2005. The newly formed alliance will see PMP handling all corporate PR for the GGL while working closely together to promote the GGL’s competitive gaming destination website, live events and tournaments, media content and distribution, and promotion of players.

"We’re excited to have an agency of this caliber representing us," said Brett Hawkins Jr., CEO of the GGL. "Their vast experience and marketing know-how in the video game industry will be essential in helping us effectively communicate our messages and news to the
world."

"Given our experience and success with clients in this category, we feel it’s a great fit for both parties," said James Little, vice president and co-founder, Pacific Media Partners. "In addition, we’re excited to have a client with such a robust business model. There will never be any shortage of news from the GGL, and we look forward to helping them tell their story."