GameSalad Offers Game Companies HTML5 Publishing Capabilities

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GameSalad Inc., which empowers aspiring and established game designers to easily develop sophisticated web and mobile games, today announced the ability to publish games using HTML5, widely regarded as the next standard language for delivering content on the web. With HTML5, the more than 1 billion people using web browsers today can now enjoy GameSalad games.

"By supporting HTML5, the next language of the web, GameSalad opens up a world of possibilities for aspiring and established game designers," said Steve Felter, CEO of GameSalad. "We’re giving people the ability to play and share GameSalad games within a web browser – dramatically expanding both the reach of our developers’ games and their ability to create conversations and community around them."

"The move to support HTML5 is smart," said Michael Pachter, research analyst at Wedbush Morgan. "It’s a huge opportunity because HTML5’s open standard can be used to make apps which run on any web-enabled device. GameSalad developers can create a game once for a variety of platforms. HTML5 could make GameSalad games pervasive."

Over 170,000 GameSalad developers can now use HTML5 to make web-based versions of their games, playable on a variety of platforms including mobile and web-enabled devices. With GameSalad Creator, game designers create games using a visual, drag-and-drop interface that requires no coding. Once the game has been designed, developers can choose to publish to the iPhone, iPad, Mac, or Web, simply by clicking a button.

With HTML5 publishing, GameSalad’s developers benefit from: Large Installed Base: Because more than 1 billion people access the web through browsers, HTML5 publishing promises to deliver GameSalad’s games to the largest possible audience.

Social Integration: HTML5 means playing everywhere and sharing games easily. Each game has a unique embed code, which allows it to be embedded and played on other websites. In addition, games can be easily shared on Facebook and Twitter.

Ease of Use: People can immediately play their favorite games without waiting for installs or updates, as the games play natively in browsers and require no plug-ins.

Browser compatibility: GameSalad exploits the latest HTML5 capabilities by using multiple rendering methods, including WebGL, to deliver the best gameplay experience on all of the most popular browsers.

GameSalad is currently showcasing HTML5 launch games at www.gamesalad.com. The featured games are all proven hits in the mobile market, with many highlighted by Apple as "New and Noteworthy" selections. In addition, high-resolution WebGL versions of "Zombie Drop," by BigBananApps, and "The Secret of Grisly Manor," by Fire Maple Games, are available on Google’s Chrome Web Store.

GameSalad is the leading game development platform for Apple’s iOS devices, popular among both professional game developers and those new to the process. To date, GameSalad’s free-to-use, drag-and-drop game creation platform has been used to create over 18,000 games, including more than 40 top 100 U.S. Games in Apple’s App Store. With HTML5 publishing, GameSalad now enables its developers to expand beyond iOS and target the market of more than a billion people using web browsers. Monetization solutions for HTML5 games will be announced this summer.

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